Tuesday, January 5, 2010

Strategy

The 79th House District is relatively small, making it easier to cover on foot. It runs, roughly, between New Circle and Man-o-War and Tates Creek and Richmond Road. Meeting most of the voters face-to-face between now and November is quite doable.

I doubt that I'll be raising much money, so knocking on doors will be my primary strategy. Any funds that do come in will be used for door-hangers and yard signs, which would seem to me the most effective at this scale of campaign. Next October, if I have the funds (fantasy time now), I could maybe run a few radio ads on local talk stations. These are relatively inexpensive, as media goes.

As soon as the weather allows, the burning of shoeleather begins.